by nicvonschneider | Jun 30, 2026 | Brand Strategy, Market Positioning
Positioning becomes measurable the moment leadership stops treating it like a tagline and starts treating it like a market behavior system. That observation came back into focus during a recent strategy review with a mid-market company operating in a category where...
by nicvonschneider | May 3, 2026 | Market Positioning
I’ve seen dozens of different definitions of positioning. Every single one seems to inherently ignore the actual point of positioning. Positioning is meant to be an aggressive strategy. Yet every practitioner of positioning seems to confidently expect...
by nicvonschneider | Feb 6, 2026 | Brand Strategy, Market Positioning
One of the first lessons I teach every client is how brands evolve through the market. With every interaction, whether a customer buys or not, your brand changes. That brands that pull ahead are simply faster about learning from (and eventually anticipating) the...
