by nicvonschneider | Jul 28, 2026 | Competitive Differentiation, Market Positioning
We started outlining this article after a positioning project with a mid-market manufacturing company that had a familiar problem: they were not losing because their product was weak. They were losing because the market could not tell why their product mattered more...
by nicvonschneider | Jun 23, 2026 | Competitive Differentiation
A few months ago, our team was reviewing a competitive market analysis for a mid-market company preparing to enter a category that looked completely locked up. The leading competitor had the budget, the distribution, the headcount, the sales team, the recognizable...
by nicvonschneider | Apr 12, 2026 | Brand Strategy, Competitive Differentiation
Walk through any industry long enough and you’ll start to notice something strange. Companies insist they’re different. But collectively, all of their websites talk about innovation. Their leadership teams discuss disruption. Their marketing departments...
by nicvonschneider | Mar 17, 2026 | Competitive Differentiation
Most businesses are playing a game they can never actually win. Every year they launch new features. They improve customer service. They invest in better technology. They redesign websites. They collect awards and testimonials. They benchmark competitors and search...
