Deny comparison and close the sale

Competitive-focused positioning and conversion-driven sales messaging for competitive brands.

Become The Category Of

One

My name is Nic von Schneider. For over a decade, I’ve helped companies stop competing on being the best and start dominating as the only option that matters.

I’ve developed the systems behind startup accelerators, advised Fortune 500s, and designed market strategies that blindside competitors before they know the game has changed.

My work lives at the collision point of organizational growth and aggressive marketing strategy. I give high-performing teams the kind of advantage their competitors can’t copy and never see coming.

When You Differentiate, You Create Demand

Most companies don’t lose growth because of their product. They lose opportunities because their customers can’t tell the difference between who has the best one for them.

My strategic positioning changes that. It defines exactly why your offer is the only rational choice — rebuilds your organization around the advantage - and arms your sales team with messaging that turns comparison into conversion.

I work with growth-focused companies who are tired of sounding like everyone else. I'll help you redesign your market narrative, rebuild your sales messaging, and reposition your brand to dominate.

My ANVIL Positioning + Sales Conversion Accelerator is a 90-day, high-impact strategic sprint to rebuild your positioning and install a conversion-first messaging system that makes your brand the only logical choice in your market.

From early-stage disruptors to global category leaders, my framework makes it impossible for competitors to copy you without losing who they are. My approach combines 12+ years of competitive positioning strategy in scaling hundreds of millions in revenue across the U.S., Europe, and Australia.

It’s been battle-tested across industries — from high-growth startups to established brands looking to punch harder, grow faster, and win more deals. If you’re ready to stop pitching features and start owning your market, this is where that shift begins.