by nicvonschneider | Jun 3, 2026 | Uncategorized
For most of my career, I approached differentiation the same way the business world teaches everyone to approach it: create more value than the competition. This is why brands adopt easy phrases like “Be better at X” or “Be more Y than Z”....
by nicvonschneider | May 3, 2026 | Uncategorized
I’ve seen dozens of different definitions of positioning. Every single one seems to inherently ignore the actual point of positioning. Positioning is an aggressive strategy and yet every practitioner of positioning seems to confidently expect competitors to...
by nicvonschneider | Apr 6, 2026 | Uncategorized
One of the first lessons I teach every clients is how brands evolve through the market. With every interaction, whether a customer buys or not, your brand changes. That brands that get ahead are simply faster about learning from, and eventually anticipating, the...
