by nicvonschneider | Oct 15, 2026 | Uncategorized
During a recent positioning engagement with a growing B2B company, the leadership team came to us with what appeared to be a customer service problem. Response times were slipping, account managers were spending too much time managing exceptions, and several new...
by nicvonschneider | Oct 8, 2026 | Uncategorized
In a recent series of brand and positioning engagements, we noticed a pattern that is easy to miss when reviewing only the website, campaign performance, or customer-facing materials. The leadership team could explain the company’s market position clearly. The brand...
by nicvonschneider | Oct 1, 2026 | Uncategorized
In a recent engagement with a growing B2B company, we found that the business was generating a healthy volume of leads. Marketing was producing content, paid campaigns were attracting visitors, and the CRM showed a steady flow of new contacts. Revenue was still moving...
by nicvonschneider | Sep 24, 2026 | Uncategorized
Corporate rebranding is often treated as a visible change. New logo. New colors. New website. New sales materials. New launch campaign. That sequence is backwards. A successful corporate rebrand begins before the market sees anything. It starts when leadership accepts...
by nicvonschneider | Sep 8, 2026 | Growth Marketing, Market Positioning
When a startup enters a mature market, the obvious advice is usually the least useful: build a better product, run more ads, hire more salespeople, and compete for a larger share of the category. That approach assumes the startup can win on the same playing field as...
