by nicvonschneider | Jul 7, 2026 | Brand Strategy
In the last year, our team has reviewed mission statements across manufacturing, engineering, healthcare, SaaS, professional services, and investor-backed companies in the U.S., Europe, and the Middle East. The pattern was hard to ignore: the companies with the most...
by nicvonschneider | Jun 30, 2026 | Brand Strategy, Market Positioning
Positioning becomes measurable the moment leadership stops treating it like a tagline and starts treating it like a market behavior system. That observation came back into focus during a recent strategy review with a mid-market company operating in a category where...
by nicvonschneider | Jun 26, 2026 | Consumer Behavior
Earlier this year, we were reviewing a competitive positioning project for a mid-sized B2B company selling into a conservative enterprise category. The product was strong. The leadership team was credible. The pricing made sense. The case studies were real. But deals...
