by nicvonschneider | Jun 9, 2026 | Consumer Behavior, Growth Marketing
Over the past year, my team at GLYPH has watched a specific pattern show up across manufacturing, technology, professional services, health-related B2B, and founder-led companies in the U.S. and abroad: companies are spending more on marketing, but fewer can clearly...
by nicvonschneider | May 24, 2026 | Consumer Behavior, Strategic Messaging
Imagine this: You’re on a call with a potential client. They nod along as you explain how you can solve their problem. They even say, “This sounds exactly like what I need.” A few days pass. Then a week. You follow up a couple times only to hear: “We’re still...
by nicvonschneider | Apr 21, 2026 | Consumer Behavior, Strategic Messaging
Let’s call it what it is: most large brands are built for scale, not speed. They’re structured to preserve what worked, not to pressure-test what’s next. I learned a long time ago working for an accelerator for Fortune 100 brands: “Big Ships Steer Slowly”....
