by nicvonschneider | Jul 21, 2026 | Consumer Behavior, Growth Marketing
Over the last year, our team at GLYPH has watched the same pattern show up across very different categories: manufacturing companies fighting for engineers, B2B service firms trying to hire sharper sales talent, healthcare-adjacent brands struggling to retain...
by nicvonschneider | Jun 26, 2026 | Consumer Behavior
Earlier this year, we were reviewing a competitive positioning project for a mid-sized B2B company selling into a conservative enterprise category. The product was strong. The leadership team was credible. The pricing made sense. The case studies were real. But deals...
by nicvonschneider | Jun 19, 2026 | Consumer Behavior
During a recent positioning review for a mid-market B2B company, the dashboard looked healthy on paper. Website traffic was up. Paid search was producing leads. Demo requests were stable. The CRM showed a reasonable volume of opportunities moving into the pipeline....
