by nicvonschneider | Jun 9, 2026 | Consumer Behavior, Growth Marketing
Over the past year, my team at GLYPH has watched a specific pattern show up across manufacturing, technology, professional services, health-related B2B, and founder-led companies in the U.S. and abroad: companies are spending more on marketing, but fewer can clearly...
by nicvonschneider | Mar 8, 2026 | Growth Marketing, Market Positioning
I see the same problem with positioning happen over and over again. It’s commonly treated like a sales and marketing exercise to find that magical statement that makes customers thrown the brochure down and run into your front door. I believe that’s the...
