by nicvonschneider | Sep 8, 2026 | Growth Marketing, Market Positioning
When a startup enters a mature market, the obvious advice is usually the least useful: build a better product, run more ads, hire more salespeople, and compete for a larger share of the category. That approach assumes the startup can win on the same playing field as...
by nicvonschneider | Sep 1, 2026 | Growth Marketing, Market Positioning
Market expansion rarely fails because a company cannot deliver more work. It fails because the company becomes less specific about why the market should choose it. This is the scaling paradox: the larger a professional services firm becomes, the more pressure it feels...
by nicvonschneider | Jul 31, 2026 | Growth Marketing
A few months ago, our team was deep inside a positioning project for a B2B company competing in a highly saturated technical market. The product was strong. The leadership team was experienced. The sales team knew the buyers. On paper, they should have been winning...
by nicvonschneider | Jul 21, 2026 | Consumer Behavior, Growth Marketing
Over the last year, our team at GLYPH has watched the same pattern show up across very different categories: manufacturing companies fighting for engineers, B2B service firms trying to hire sharper sales talent, healthcare-adjacent brands struggling to retain...
by nicvonschneider | Apr 14, 2026 | Brand Strategy, Growth Marketing
In a recent positioning engagement with a mid-sized B2B company, the leadership team came into the room with the same concern I am hearing across manufacturers, professional service firms, technology companies, medical suppliers, engineering groups, and founder-led...
