by nicvonschneider | Jul 21, 2026 | Consumer Behavior, Growth Marketing
Over the last year, our team at GLYPH has watched the same pattern show up across very different categories: manufacturing companies fighting for engineers, B2B service firms trying to hire sharper sales talent, healthcare-adjacent brands struggling to retain...
by nicvonschneider | Apr 14, 2026 | Brand Strategy, Growth Marketing
In a recent positioning engagement with a mid-sized B2B company, the leadership team came into the room with the same concern I am hearing across manufacturers, professional service firms, technology companies, medical suppliers, engineering groups, and founder-led...
by nicvonschneider | Nov 19, 2025 | Consumer Behavior, Growth Marketing
Over the past year, my team at GLYPH has watched a specific pattern show up across manufacturing, technology, professional services, health-related B2B, and founder-led companies in the U.S. and abroad: companies are spending more on marketing, but fewer can clearly...
