by nicvonschneider | Mar 17, 2026 | Competitive Differentiation
Most businesses are playing a game they can never actually win. Every year they launch new features. They improve customer service. They invest in better technology. They redesign websites. They collect awards and testimonials. They benchmark competitors and search...
by nicvonschneider | Feb 6, 2026 | Brand Strategy, Market Positioning
One of the first lessons I teach every client is how brands evolve through the market. With every interaction, whether a customer buys or not, your brand changes. That brands that pull ahead are simply faster about learning from (and eventually anticipating) the...
