by nicvonschneider | Nov 19, 2025 | Consumer Behavior, Growth Marketing
Over the past year, my team at GLYPH has watched a specific pattern show up across manufacturing, technology, professional services, health-related B2B, and founder-led companies in the U.S. and abroad: companies are spending more on marketing, but fewer can clearly...
by nicvonschneider | Nov 16, 2025 | Consumer Behavior
During a recent competitive positioning review for a mid-market industrial company, our team noticed something that has become increasingly common across the brands we support. The company was losing effectiveness on their sales. A quick study between sales and...
