by nicvonschneider | Jun 30, 2026 | Brand Strategy, Market Positioning
Positioning becomes measurable the moment leadership stops treating it like a tagline and starts treating it like a market behavior system. That observation came back into focus during a recent strategy review with a mid-market company operating in a category where...
by nicvonschneider | Jun 26, 2026 | Consumer Behavior
Earlier this year, we were reviewing a competitive positioning project for a mid-sized B2B company selling into a conservative enterprise category. The product was strong. The leadership team was credible. The pricing made sense. The case studies were real. But deals...
by nicvonschneider | Jun 23, 2026 | Competitive Differentiation
A few months ago, our team was reviewing a competitive market analysis for a mid-market company preparing to enter a category that looked completely locked up. The leading competitor had the budget, the distribution, the headcount, the sales team, the recognizable...
by nicvonschneider | Jun 19, 2026 | Consumer Behavior
During a recent positioning review for a mid-market B2B company, the dashboard looked healthy on paper. Website traffic was up. Paid search was producing leads. Demo requests were stable. The CRM showed a reasonable volume of opportunities moving into the pipeline....
