by nicvonschneider | Jul 24, 2026 | Brand Strategy
Over the last few years, my team at GLYPH has been pulled into a very specific type of problem more often than almost any other: a company grows, acquires, launches new services, expands into a new market, and suddenly the brand system that used to feel simple becomes...
by nicvonschneider | Jul 21, 2026 | Consumer Behavior, Growth Marketing
Over the last year, our team at GLYPH has watched the same pattern show up across very different categories: manufacturing companies fighting for engineers, B2B service firms trying to hire sharper sales talent, healthcare-adjacent brands struggling to retain...
by nicvonschneider | Jul 7, 2026 | Brand Strategy
In the last year, our team has reviewed mission statements across manufacturing, engineering, healthcare, SaaS, professional services, and investor-backed companies in the U.S., Europe, and the Middle East. The pattern was hard to ignore: the companies with the most...
