How To Utilize Rapid Ad Testing To Match The Speed Of Consumer Culture

by nicvonschneider | Apr 21, 2026 | Consumer Behavior, Strategic Messaging

Let’s call it what it is: most large brands are built for scale, not speed. They’re structured to preserve what worked, not to pressure-test what’s next. I learned a long time ago working for an accelerator for Fortune 100 brands: “Big Ships Steer Slowly”....

The B2B Buyer’S Paradox: Mapping The Psychological Journey Of Decision-Makers

by nicvonschneider | Mar 17, 2026 | Consumer Behavior, Growth Marketing

Growth Marketing 101: Building An Engine For Predictable Scale

by nicvonschneider | Nov 19, 2025 | Consumer Behavior, Growth Marketing

Over the past year, my team at GLYPH has watched a specific pattern show up across manufacturing, technology, professional services, health-related B2B, and founder-led companies in the U.S. and abroad: companies are spending more on marketing, but fewer can clearly...

Consumer Behavior 101: Decoding The Cognitive Architecture Of Market Demand

by nicvonschneider | Nov 16, 2025 | Consumer Behavior

During a recent competitive positioning review for a mid-market industrial company, our team noticed something that has become increasingly common across the brands we support. The company was losing effectiveness on their sales. A quick study between sales and...