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Market Positioning
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Competitive Intelligence
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Consumer Behavior
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Brand Strategy
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Growth Marketing
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Strategic Messaging
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Positioning Defined: How Brands Win Or Lose Market Perception
Latest Insights in Competitive Positioning
Structural Differentiation: Why Brands Aren’t Unique With Brand Values
For most of my career, I approached differentiation the same way the business world teaches everyone to approach it: create more value than the competition. This is why brands adopt easy phrases like “Be better at X” or “Be more Y than Z”. Offer more. Charge less….
Positioning Defined: How Brands Win or Lose Market Perception
I’ve seen dozens of different definitions of positioning. Every single one seems to inherently ignore the actual point of positioning. Positioning is an aggressive strategy and yet every practitioner of positioning seems to confidently expect competitors to blind…
7 Essential Brand Positioning Strategies To Stand Out
One of the first lessons I teach every clients is how brands evolve through the market. With every interaction, whether a customer buys or not, your brand changes. That brands that get ahead are simply faster about learning from, and eventually anticipating, the…
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