by nicvonschneider | Feb 6, 2026 | Brand Strategy, Market Positioning
One of the first lessons I teach every client is how brands evolve through the market. With every interaction, whether a customer buys or not, your brand changes. That brands that pull ahead are simply faster about learning from (and eventually anticipating) the...
by nicvonschneider | Dec 12, 2025 | Brand Strategy
In a recent strategy session with a mid-market company preparing to expand into a more competitive national market, the problem became obvious within the first hour. Their product was strong. Their team was experienced. Their customer outcomes were legitimate. But...
