I help global brands move from a company-driven past into a consumer-driven future. My name is Nic von Schneider. For over a decade I've helped brands aggressively increase revenue, effectively launch new products/services, and consistently outperform competitors.
My past clients include Fortune 500 brands and funded startups across the US, Europe, and Asia such as Tesla, Verizon, and Ford. I work as an independent consultant in sectors where competition is continuously growing, industries where products constantly perform on price, and where companies expand into new territories.
I believe most brands are treading water hoping for opportunities to advance. My insight organizes diverse growth strategies into focused, repeatable brand systems that unlock growth and sharpen your competitive edge. In short, I gain more revenue from existing capital and brand equity by introducing systems that measure frequently and adapt quickly.
My brand transformation strategy focuses on unlocking growth and sharpening your competitive edge by leveraging their brand positioning to accelerate growth, stand out in crowded markets, and drive long-term profitability.
Whether you're facing stagnation, increased competition, or expanding into new markets, my collaboration will transform your brand into a market leader by denying the strengths of competition and aligning your direction with evolving consumer needs.
If any of these challenges sound like your brand, I can help. I bring new strategies to take back ownership over the market through brand positioning, market behavior, and audience capitalization.
Most brands don't have a strategic plan for being challenged. Instead, brands base their future decisions on what competition already acted on. When new, disruptive competitors or the aggressive growth of existing ones enter your market, you need a plan to stay relevant.
If you aren’t actively teaching consumers what your business is about, then somebody else is. You lose the ability to shape buyer actions when disconnected from your target audience, as evidenced by poor engagement, lower brand loyalty, or changing customer expectations. If a company has undergone multiple product expansions, acquisitions, or a period of rapid growth, they may find that their brand message has become diluted or confused, leading to the need for a clearer, more coherent brand narrative.
It's difficult to seperate a powerful offering from a vague and unimpactful offering. Competitive differentiation comes from clear alignment with your audience and benefits compared to the market status quo.
I've seen it too many times, it's like a tire fell off the car and nothing seems to be working. Growth has plateaued, margins are shrinking, or market share is declining. You've noticed the symptoms (like lower sales) without fully understanding the root causes.
Do you feel like campaigns are becoming increasingly ineffective and fail to drive ROI or attract the right audience? A natural rift forms between what your audience sees and what you offer. The longer this goes unmanaged, the more likely you'll need a market-aligned brand approach that moves you from "bland" to "brand".
Often seen with aquisitions, mergers, or leadership/ownership transitions. Businesses need iteration and innovation, but that means new operational models or major organizational shifts will negatively change the core offerings and requires a tactical repositioning of the brand to reflect new goals and capabilities.
Brands stay relevant only as long as they can transfer their strategies to the market in a consistent, continuous, and coherent manner. I strive for a brutally accurate and predictable system that accounts for competitor's movement and puts your advantage forward.
Managing the growth of a brand and it's interests is impossible without first taking measurement of it's influence, acknowledgements, and consumer alignment. I find the strategic direction that will break brands free from competitive price wars and unimpactful marketing campaigns.
When we worked with Wallace Health Compliance to launch a new medical health tracking company during the COVID pandemic, we had to strategize during a time when when many companies were shutting their doors. We brought extensive, chess-like scenario planning to break free from existing health care industry conventions so they could partner with companies like MTV and national sports leagues during a global shutdown.
One of the most important foundations of a brand is it's origin. To implement an agile new direction, I focus on a cyclical loop of research and iteration. We work together to introduce foundational changes and embed the strategy so deeply that it becomes a guiding, permanent force for the future.
When we worked with the United States of America Olympics Swimming Team, I worked with their board for months over regular pulse checks and consistent accomplisments so we were always aiming for the finish line during a major repositioning. We built a list of ideas across the entire company that will bring it into line with the new strategy and engineer profound results.
I bring years of internal systems, processes, and exercises that are continuously sharpened, ensuring that I improve to your benefit. I often act as an extension to your team, or sometimes, the leader of your strategic campaigns. With collaboration as a focus, we can hit your growth goals by acting as a driving force in both their creation and execution.
Knowing how to navigate the intersection of customers and culture is a benefit we brought to Third Coast Botanical. Working with them, we helped revitlize a complex array of services into a commercial services division, retail store, and medicinal product packaging launch.
The War Table is an exclusive group mastermind built for the most ambitious small business owners and internal creative leads. The mastermind delves into business growth through brand positioning, audience strategy, next-generation marketing systems, and leadership skills.
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