Brand Growth Strategy
Leading brands are losing ground every day
Brands are not made. They are not turned on, and they are not pulled off a shelf. Powerful brands are won. Competitive thinking and agile management ensures you survive long enough to serve your customers. I help brands disrupte the status quo by merging business decisions into growth decisions.
Previous Client Projects
01
Market Domination
There are a finite amount of customers in a closed room and not every brand deserves every customer. It's time to go from reacting to competitor's to offensively leading the market with a managed plan. I enable Brands to gain an average of 28% more revenue by combining Positioning Strategy, Competitive Analysis, and Growth Monitoring.
How
My partnership focuses on developing the ideal brand experience you want to live in the mind of your customers - and your competition.
As your new fractional CMO, I focus on two major aspects. First, I continuously monitor market trends, adapt to growth opportunities, leverage competitor strategy, and analyze customer feedback. Secondly, I work alongside key departments and leadership to engineer a path for ambitious brands to remove themselves from rival's strategy.
Who
After an initial F.O.R.G.E. review, we develop a bespoke approach and term to increase the revenue of your brand. We address existing strategy, inherent brand strategy and culture, audience targeting, competitive landscape, and goal structure.
If you feel like your brand is losing progress but can't diagnose the issue, this holistic approach is for you.
Brand Positioning, Directional Planning, Competitive Strategy, Market Penetration Strategy, Brand Differentiation + More
Schedule Consult
02
Audience Segmentation + Profiling
Customers aren’t trying to figure out what they want - they are trying to figure out who they want. Most businesses leave buyers in the dark by not evolving their depth of audience understanding as they grow.
I research and segment the relevant audience types based on demographics, psychographics, behavior, and needs, and create detailed audience personas to better understand their motivations and preferences.
How
Investing into consumer strategy is one of the single most profitable methods to business growth. Your services, produce development, customer interactions, and marketing inititatives all become focused with higher market penetration.
I conduct quantitative and qualitative customer research to give your brand a turnkey system that transends departments and managerial chains to continuously position towards reliable customers, grow faster with precision, focus your marketing spend, and define your brand in your market category.
Who
The need for audience research is crucial to any stage of growth. Commonly emphasized after periods of sustained growth, preparing new product updates, go-to-market strategy, and brands suffering from market stagnation.
Audience Identification, Market Segmentation, Consumer Asset Mapping, + more
Schedule Consult
03
Market Analysis + Research
Your brand is one of the most valuable business assets you own. Don't dilute it. When expanding to new marketable territories, merging with / acquiring another business, or building a franchise system, I help your brand become repeatable and profitable.
How
Market analysis and research services are indispensable for businesses navigating changing markets, new directions, and updated market trends. I conduct comprehensive research into industry trends, customer preferences, and competitive dynamics. This enables brands to identify new opportunities, marketable demands, and mitigate risks.
Who
Whether entering new markets, launching products/services, or seeking growth opportunities, businesses rely on thorough analysis to inform their strategies and decisions. My external expertise will help efficiently focus your core advantages and competencies leading to more effective goal-setting and decision-making.
Through collaboration, I help brands navigate market complexities, make informed decisions, and strategically position themselves for success in today's competitive landscape.
Brand Audits + Benchmarks, Directional Planning, Competitive Strategy, Consumer Identification, + More
Schedule Consult
04
Product Development Ideation + Support
Misrepresenting your audience leads to 85% of all product launches failing immediately on arrival. Not just because it wasn't sold well, but often because the features and development cycle wasn't built for customers.
How
Putting a winning product or service in the market encompasses a wide range of innovating, enhancing, leveraging, and creating new offerings. This involves thorough market research and analysis to identify opportunities for differentiation and innovation within the target market.
Collaborative ideation sessions and prototype development help refine concepts and gather feedback from target customers, ensuring that the final product/service aligns with their needs and preferences. Competitive benchmarking is used to evaluate competitor offerings and identify areas for differentiation to ensures that the product/service's unique selling points resonate with the target audience.
Who
I focus on a system of iterative improvement and optimization, with an emphasis on continuous feedback loops and cross-discipline collaboration to shorten the launch and improvement cycle.
The goal is to drive innovation by connecting independent departments and goals to ensure alignment with customer needs and market trends.
Market Validation, Consumer Behavior, Market Penetration, Product Naming, + More
Schedule Consult
05
Brand Messaging + Communication
There are a lot of brands that can do what you do - but none can copy why you do it. Developing a brand story that guides your team, answers why you share belief with customers, what conflict you solve in the market, and why only you can be a solution is necessary to integrated presence in the market.
How
To activate your brand and mobilize your audience, you need a clear, compelling story and messaging system. I bring your brand strategy to life with communication that challenges the status quo and provides guidelines across your business on what to say and how to say it. This provides a documented, central resource for growth and marketing across the entire company.
Who
Your audience doesn't always understand the planning it takes to reach a new level of growth. The longer you exist, the further out of alignment you become with your customers.
Through a series of workshops and consulting, I detail new messaging maps that include predictable outcomes, value propositions, key messages, marketing communication and more. Take back control of your marketing plan and foster new sales opportunities.
When your entire brand needs to be on the same page, this is how you level up. I often bring this to businesses as they prepare an acquisition or franchising opportunity.
