I help brands take their future away from competition's influence by actively managing your competitive position, audience identification, and future actions as an organization. If the market is always changing, then we should be the brand setting the pace.
Gathering experience working in a diverse range of Fortune 500 brands as a Fractional CMO to working in Market Validation for early stage startups taught me that there is no copy-and-paste solution. Becoming a top player requires an agile system of growth management adapted to each business.
My team's rapid approach and dedicated follow-up process gives businesses in the range of $1-$50 million revenue a unique advantage to integrating valuable strategies and workshops tailored to take them to a new level of growth.
The steps to owning a winning brand is similiar to the game of chess. Except in this game, the entirety of the market works to strategize against you.
I give ambitious companies the winning scenarios to start the game over with all the knowledge you gained - plus mine. Every move counts and the winner gets the customer.
My award-winning models focus on compounding strategic efforts through outmaneuvering competition, connecting to audience trends, and creating a compelling offer.
Once the leader of a Market Validation Team for a Startup Accelerator, Nic von Schneider has the proven ability to bridge the growth of business and marketing together. Responsible for measuring market due diligence for early stage funded startups, he and his team worked to successfully launch a new company by engineering an agile, winning strategy. This required us to either invent the market or forcibly carve a slice of the market from existing brands and grow them as quickly as possible.
Since 2014, Nic has been operating as an independent, internationally - recognized Market Positioning Consultant with organizations of every size. While he has experience in Fortune 500 and startups, he has a personal passion for working in the middle: taking those strategies to medium - sized businesses and Post Series-A funded startups.
Nic currently operates a multi award-winning branding and marketing agency named GLYPH, consults with several Venture Capital funds, owned his own startup incubator, is an active participant in several businesses in the innovation space, has managed a marketing mastermind for the last 6 years, and is putting the finishing touches on an upcoming book, "Winning The Brand War".